Category Archives: YouTube Marketing
People love watching videos online. Every statistic I’ve seen confirms that sharing and viewing videos has become a part of everyday life, and that the gap between video ad spending and audience attention is slowly narrowing.
TrueView ads, pioneered on YouTube, differ from traditional video ads in two main ways. First, they give viewers a choice. The ad may be skippable or it may present choice of ads to watch. Second, TrueView ads are sold on Cost Per View (CPV) basis. You may be familiar with Cost Per Click (CPC), in which the advertiser pays only when someone clicks one of their ads. With CPV, advertisers are charged only when viewer chooses to watch an ad.
When Google purchased YouTube for $1.65bn, most suspected its videos soon start to include some form of advertising. Since then, many have attempted to find format that actually works well for the medium. InVideo overlay ads have been one of Google’s most successful attempts. They appear at the bottom of the video while you are watching. If someone clicks on one of your ads, the video is paused and the viewer is taken to the advertiser’s landing page in a new browser window.
YouTube wasn’t the first site of its kind, so no one could be blamed for thinking it was just another media posting site. However, dismissing YouTube as just another media posting site today would be a big mistake for any Internet marketer. YouTube is empowered by empowering peoples of all types and parts of the world to post their videos where others can gain access to these videos. But YouTube is more than culturally diverse videos. For marketers, YouTube is a place where people of all ages and locations come together around similar interests and entertainment values.
Technology is the world we live in today. Every day is an exploration of science and new capabilities. For entrepreneurs such as yourself, this is an excellent opportunity to create new businesses using the latest scientific and artistic creations. YouTube is a technological phenomenon that has taken a prominent place in the world in a relatively short period of time. It offers you, the entrepreneur, the opportunity to appeal to people’s visual and auditory senses at the same time as you try to communicate your marketing messages.
We may live in a time when consumers rule, but that doesn’t mean they’re waiting to hear from us about how we can serve them. In fact, there is so much competition now in the global market that most consumers have learned how to tune us out completely. This is why every time a new, hot market opens up where consumers may not be jaded, such as YouTube at present, there is a limited-time opportunity and a mass scrambling of corporations and small business owners alike to reach out to consumers where they will pay attention to them. Marketing your product guerrilla style gives you a chance to take on competitors of all sizes in the competition to grab the attention of consumers.
