Usually any YouTube video marketing contains well-arranged information about the product or services advertised. If you are really interested in perfect marketing of your video you should choose creative approach and perform additional simple actions which bring great results.
The fact is, in the majority of cases YouTube videos look like sheer advertisements which constantly push people to buy something. And this is what people try to avoid, immediately switching the screen off, as they come to YouTube for entertainment of learning some new information. No one likes to be pressed; however, relevant videos should easily find their audience.
So how to attract the viewers’ attention using new creative approach?
You need to consult the person who is an expert in the sphere you want to promote your materials. For instance, imagine you sell diary products and you’re trying to get customers interested in buying exactly your brand, not of the competitors. In this case you may go to some famous laboratory to consult a professional chemist. Some of your products may be tested in this laboratory to show their essential advantages. The next meeting may be with the university professor on food technologies. All the materials obtained should be made public to enable your viewers learn all valuable details about your produce. Besides, your contact data may be also a plus. This is a good way not only to reach your marketing and promotional aims, but also to give people useful and relevant information.
Provide your audience with a facility tour. It is great if you have a restaurant, a club or a small factory, which you can show to your viewers, so that they get a “behind the scenes” feeling. A restaurant or a hotel would be particularly good because people like to see how such places are run. You will also be able to introduce your best staff to the real and potential clients.
Provide the video showing your product or services being used in real life. Innocent customers’ excitement and positive emotions are also very good. The key to success of major infomercials is presentation of seemingly “real” people using the services. Instead of just showing off the product, try to record its practical application.
In case of an event promotion, clips showing past events may be very useful. Creativity in this case is highly valuable, as well as effects and music. Notice, when people watch others having good time they very soon get interested in doing the same.
Cooperate on product placement with other people or companies. By exchanging your products with some other famous brands in your and their videos all the participants double the promotion results.