What works on YouTube is often what can’t be done anywhere else. The crazier the video, the more exposure it seems to get — it’s likely to get thousands of comments, likes (thumbs up), and subscribers. People go out of their way to make their videos as extreme as possible without unforgivably breaking any of the mores of the varying cultures watching their videos. If you can produce your own crazy videos in a way that will entertain your target audience, there are no conceivable limits to the profitability of your YouTube marketing efforts.

The simplest of YouTube marketing tips is that you must grab as much human attention as possible. In order to do this, you’ll need to do something crazy and unique. If you engage the emotions of your audience, they’ll spread your video amongst their peers. But while you need to compete with all of the unique videos out there to be extreme, you must also remember to communicate your product and company messages. You shouldn’t lose a grip on the fact that you’re in it to make money. You need people to be entertained enough to pass on your video links, but you don’t want those videos to lack your message. If you can somehow put your products, services, or brands on display within videos that are very entertaining, your profits and brand recognition will soar.

Finally, you need to think like the people you’re trying to entertain. In other words, the old promotion mantra that you should know your audience applies here. You need to know how your target audience thinks and create something that will be of great appeal to this target audience. You want to focus on touching these people in a way that will make you memorable.

If you’re ready to take advantage of the hot new customer reach avenue known as YouTube, these simple YouTube marketing tips form the central core of what you need to know. Always keep your primary objective in mind, but without losing sight of the fact that YouTube marketing only works when you provide an entertainment value that appeals broadly to your target audience. You must be creative and focused at the same time in order to be a successful YouTube marketer.