We may live in a time when consumers rule, but that doesn’t mean they’re waiting to hear from us about how we can serve them. In fact, there is so much competition now in the global market that most consumers have learned how to tune us out completely. This is why every time a new, hot market opens up where consumers may not be jaded, such as YouTube at present, small businesses and corporations alike scramble to reach consumers while the opportunity is still fresh and potential customers are paying attention. Marketing your product guerrilla style gives you a chance to take on competitors of all sizes to grab buyers’ attention.
The beauty of a technology like YouTube is that it is open to anyone and easy to use with readily available technologies. Thus, people from all demographics can be found taking part in YouTube. This means that when you are marketing your product on YouTube guerrilla style, there will be plenty of people from within your target market who can spread your marketing message at a very rapid rate.
One of the best rapid-rate guerrilla marketing tactics that has been used lately to market products on YouTube and get lots of YouTube channel views is hosting a video submission competition. Simply offer a prize for making a video that in some way relates to your product or your brand. This will not only create a great deal of awareness among those who have their own sets of YouTube subscribers, but it will spread rapidly among those who like creating videos and those who have a significant interest in the prizes you’ll be offering.
Alternatively, you can make your own highly entertaining videos that people will watch, bookmark, and pass on to others. This takes a great deal of skill and creativity. The more interesting your videos, the more successful this type of organic YouTube guerrilla marketing will be.
The goal of guerrilla style marketing is to get others doing the marketing for you. In other words, the more people are talking among themselves and passing information around about something relating to you, the more efficiently you’ll be marketing your products. A small initial investment in a highly entertaining video production can turn into a marketing campaign that successfully runs for years at no additional cost. Best of all, people pay attention to what their friends and peers say, giving you an immediate “in” with customers whose attention you might otherwise have lost with a traditional marketing approach.
