By Jo Linsdell

In order to know how effective your video campaign on YouTube is you need to measure a series of metrics using their Analytics feature. For those of you that are not familiar with this tool, let’s take a look at some of the frequently asked questions about it and how it works:

What is YouTube Analytics?

YouTube Analytics is a tool that collects data regarding your video’s and channels on YouTube and gives you detailed data about video’s you’ve uploaded to the site. The application retrieves statistics about the number of views your video has received, popularity metrics and demographic information offering valuable information about your audience.

Why should I use YouTube Analytics?

By using the YouTube Analytics application regularly you can assess your channels performance and use the information to create better video’s and implement content strategies based on the findings.

You can analyse video’s to discover why they are your most successful. By better understanding the trends happening on your content you can put together a more successful strategy and organise your content to gain more subscribers, attract more comments and drive more traffic to your channel.

What is the YouTube Partner Program and how does it effect Analytics?

By joining the YouTube Partner Program you become part of a global community and have access to resources and opportunities to improve your production quality and learn new skills.

Other benefits include promotional tools to help you build your audience both on and offline and variety of ways in which you can monetise your content to earn money through YouTube.

The use of resources available and by implementing an advertising strategy to your content will enable you to optimise your channel and gain better results in Analytics.

How much does it cost to be part of the YouTube Partner Program?

Membership is completely free.

By using YouTube Analytics you will have a better understanding of which video’s are causing the most actions and be able to use the information to optimise your channel for increasing better results.